Month: May 2017

Marketing as Design Thinking? Why yes, of course! How many times have you seen an ad that simply “misses the mark” or a promotion for a new product that flops? I bet that you don’t even notice it anymore it has happened so often. But why does it happen? Why are millions poured into an industry that really isn’t that good at what it does? Are marketers really that bad at their jobs?

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